Crafting a real-time voice
The Challenge
Dataminr is a platform using AI technology that delivers real-time information from 1M+ public data sources to clients across the public and private sectors, empowering organizations to respond to critical events and emerging risks before they unfold.
As a member of the editorial team, we sought to improve KPIs - speed of alert delivery, accuracy of content and correct prioritization - while also maintaining a consistent Dataminr voice that made sense to clients across diverse industries.
The Strategy
A monthly review was conducted of 60 domain experts with management to identify trends in office performance. I sorted through data pulls in Excel looking for pain-points.
Together with the editorial team, I contributed to designing and implementing comprehensive individual and group training programs, working with senior leadership to monitor progress and standardize best practices.
Training consisted of a structured program of progressively challenging tests for new employees, targeted exercises for veteran employees, interactive group training presentations, and reverse shadowing for real-time feedback.
The Solution
Through implementing training, and preparing guidance and scenario-planning materials, I helped:
Improve headline delivery speed by 51% over six months.
Reduced corrections issued on stories by two-thirds over six months.
Codify best practices into a formal protocol and distributed it to managers. Because of the Seattle office’s improved performance, the New York office ended up adopting the protocol.
Improve four employees’ KPIs to meet office averages.
Conduct management audits per request.
Trained four teammates to serve as back-up editors during busy times.
Company
Dataminr
Year
2018-2020
Providing Editorial Guidance Reference Materials
To ensure consistent coverage in Dataminr’s 24/7 newsroom, we developed effective editorial guidance and promoted its adoption across Dataminr offices.
Some key steps included:
Referencing AP Style.
Contributing to the development of house style guides and lookahead materials.
Understanding our audience - we needed a common voice that made sense to different clients in media, law enforcement, government and corporate.
Providing turnover guidance for employees in other offices covering continuing stories.
Drafting and pre-approving templates for potential stories
Providing regular training for colleagues on guidelines.
Seeking out area and topical expertise from colleagues.
Company
Dataminr
Year
2018-2020







